When Southwind Capital enters a university market, it conducts extensive research regarding multi-family trends and the meeting of students’ needs with both on-campus and off-campus product.
It only proceeds with a project if its need assessment demonstrates an overall market or niche demand.
Southwind is not a “formula” developer. Every student multi-family development starts with a “clean slate” because every university, market and location are unique. A consistent thread throughout Southwind’s projects is its creative approach to each market.
A significant component of Southwind’s marketing is directly to universities. On-campus alternatives offered to institutions include ground lease arrangements, joint ventures, land purchase-third party turn-key or fee-based development.
Southwind structures its design programs according to the identified niches in the market. A cornerstone of each development is that it differentiates itself from other competing product in the market.